The most effective way that you can build your business and make money is to market it properly. Many companies spend countless thousands of dollars and time on poor marketing strategies, which needs to be channeled properly so as to make a profit.
The first thing that you have to know and grasp thoroughly is what exactly is your business (do not laugh many people want to be too many things to too many people and thus miss their calling and their market). Study carefully what it is that you do and then see what you can do to package it for marketing.
The most important thing that you can do is to market your product and services properly; if you do not do this then you will fail. You can be the greatest artist in the world (Rembrandt or Picasso) but if no one knows who you are what is the point? Proper and effective marketing is the key to success in business.
Now the question is: what is good marketing? I will of course say from the start that each business has unique aspects to itself that have to be addressed while marketing. There is no universal marketing tool that is good for everyone. However, with that being said there are some key marketing practices that can be utilized by any business and get good results, how good depends on you and your follow through.
Good marketing is to know exactly what it is that you offer, have it package to market, and deliver it to those that want and need it. Now the question has to be modified to the offering of the business or service. For example, as an artist I can draw anything, however, no one wants or can use anything, people need or want something specific. So with that in mind I have focused my art on house portraits and made an effort to practice my skills so as to be the best. Then I rent booths at real estate trade expos and distribute information to all the Realtors as they pass. I have a bowl front and center on my table for them to put their business cards in. When I get back to my studio I take all the business cards that I gather and contact the agents. This is very effective and gets results quickly. This example can be done for any business, a hair stylist, accountant, or lawyer. The key is to fine tune your skill and go to venues that have people that want and need your business and then follow through with them afterwards. If you do not follow through you will lose most of the business that you had hoped to gain. You will find that this will be a great success to you in your business and you will not have to waste your time trying to sell all of your friends and relatives what you offer.